Thursday, April 28, 2011

The Deep Dive



1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________.”
    First Blank - form
    Second Blank - function



2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the ____________________, which they apply to the innovation of consumer products.
   - "They are experts on the process to design stuff"

3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?
   - The team then splits into groups to brainstorm ideas


4. Give two examples of what the team members did during this phase.

a. They split into different groups and took pictures of shopping carts in useb. They also asked questions with experts and users on shopping carts and the builders to see the details of the cart

 
5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:

a. One conversation at a time

b. Stay focused on topic

c. Encourage wild ideas

d. defer judgement

e. encourage on ideas of others



6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
   - wild ideas should be entertained because it could give other people ideas and show another side of ideas, the wild idea could also maybe work if they think about it, it could maybe end up working the best because there are unseen constraints

 
7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _____________ for those ideas that were not only “cool” but also _________________ in a short period of time. What phase of the design process is this called?
   - First Blank - using sticky notes
   - Second Blank - buildable
   This is generating ideas

 
8. IDEO believes that the ideas and efforts of a ______________ will always be more successful than the planning of a lone genius.
   - group


9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for?
   - to build and model a prototype


10. The leaders at IDEO believe that ________________ behavior and a ______________ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
   - First Blank - playful
   - Second Blank - fun


11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _________________ later.
   - opinions



12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under?
   - refining and commucating results.
  
13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to _____________ often in order to _____________ sooner.
   - First Blank - fail
   - Second Blank - succeed


14. What percentage of the entire week’s time did it take to fabricate the final prototype?
   - they desingned it in a day and fabricated it in a day



15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design?
   - improve apon their design



16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
   - Nature


Conclusion

1. What did you find to be the most impressive part of the team’s effort?
   - I thought it was pretty cool how they split into groups and investigated different things and so new ideas as they interviewed people and saw it in action. I also thought it was cool they built and designed it so quick through teamwork.


2. What advantages are there to having a design team with members that have non-engineering backgrounds?
   - They are well rounded in skills or building and are experts in building processes.


3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done?
   - to get the job done faster and so different groups can focus on smaller things at one time and focus on it instead of everyone focusing on the whole problem at once


4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement?
   - The Grand Canyon was designed by nature to keep the river at a steady flow, the river formed the design of it and made it flow the way it does

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